Welcome To IGP Agency - Innovative Growth Partner
The Eyesera Journey - From Digital Zero to National Brand
The Challenge: Brand Creation From Scratch
When Eyesera came to us, they had a business plan, but no digital presence. There was no leads, no social media, and no recognition online. The founder is quite ambitious and wanted to dominate the market with the tagline, “Eyesera, Apki Suraksha Hamari Nazar,” and is also focusing on B2B. We had to create everything digital. We built a digital ecosystem and national vision.
The Plan: A Complete Overview on Digital Marketing
The first thing we did was sit down with the founder to figure out the overall business goals and plans. The first business activity we did was to establish their first social media account. After that, we developed a total digital marketing plan with the goals of reaching a very large audience and generating B2B leads. We didn’t just make posts, we developed a brand. The entire creative piece of communication and marketing was taken to the next level by our team through catalogs, brochures, banners, posters, and highly engaging social media creatives that presented trust and safety.
The Effect: Within 30 Days, We Grew and Earned Revenue
The impact, positive and negative, of our strategy was felt very quickly. The first 30 days of marketing pushed Eyesera from having no online presence to over 6 million views on his social networks. With that visibility, we generated over 4 million INR in sales. We successfully built the public’s perception of the line, “Apki Suraksha Hamari Nazar”, and with that, we extended the audience to the entire nation of India.
End Result: Growing On All Fronts in India
Within 30 days, we established Eyesera’s brand and name in the security and safety space. Managing each element of their digital footprint from strategy and planning, including creative, design, and all aspects of execution, we went beyond the founder’s expectations of national digital recognition to construct a strong sales pipeline. This case study demonstrates our capability to create a brand alongside quantifiable B2B sales and illustrates that from the right strategy, a starting zero can translate to millions.